The type is called Benguiat. It’s the font of my childhood, big and mysterious and curving in a way that suggests the edge of something sharp, something dangerous. Something we, as children, should not be handling. Viking used it, in part, to make Stephen King’s name iconic on their covers, though most would agree (myself included) that King himself did the real carving out, cutting his name into our imaginations like a mad-skilled butcher — but not with Benguiat, no; he did it with the dull, spoon-like edges of an Underwood’s Courier-shaped keys. And in this way, the Duffer Brothers’ Stranger Things affects us. It entices us with a font, makes us remember a very specific set of iconography, then draws us into something far deeper, far richer: a collective well of imagination.